The Summit


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two day summit over 500 professionals travel mainly from the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.

PRAXIS Schedule


Day 1 (Friday, September 28th)

12.30 pm Lunch  
1.30 pm Summit check-in  
2.00 pm Welcome Remarks  
2.15 pm Special Address 1 Angela Chitkara, PR Track Director, City College of New York
3.00 pm Inaugural Keynote Storytelling in the Age of Digital: Sree Sreenivasan, Digital & Social Media Strategist & Consultant from New York City
4.00 pm Keynote 2 Storytelling in the World of Travel and Tourism: Peter Brun, Chief Communications Officer, VFS Global
4.45 pm Tea Break and Group Photograph
5.45 pm Keynote 3 Reinventing How Stories are Told (Awaiting confirmation on topic): Stella Low, SVP, Global Communications, Dell followed by a conversation with an Indian PR firm CEO
6.30 pm Panel 1 Financial Services Stories to be moderated by Arwa Hussain, Adfactors
7.15 pm Panel 2 Technology that measures the Power of Stories to be moderated by an Indian PR firm CEO
8.00 pm Felicitations
8.30 pm Cocktails and Dinner
9.00 pm Live Concert by Maati Baani
10.45 pm End of Day 1

Day 2 (Saturday, September 29th)

7.30 am Breakfast in respective hotels (until 8.45 am)
9.15 am Lucky Draw
9.30 am Special Address 2 Quantifying the contribution of Storytelling to the Bottomline Sam Ruchlewicz, Director - Warschawski Public Relations
10.00 am Keynote 4 Research is at the core of Powerful Storytelling Tina McCorkindale, President, Institute of Public Relations
10.30 am Keynote 5: Future of Storytelling: Brian Lott, Chief Communications Officer, Mubadala
11:00 am Keynote Speakers in conversation with Sarab Kochhar, Director - Research, Institute of Public Relations
11.30 am Tea Break
11.55 am Panel 3 Success Stories from Young Professionals moderated by Amrit Ahuja, Facebook
12.40 pm Panel 4 State of the Business in Asia - A Panel Discussion with Matt Strafford, President, Asia-Pacific, Burson Cohn&Wolfe, Esty Pujadas, Partner/President, - Ketchum APAC, MEA and LATAM and Rupen Desai, Vice Chairman, Asia-Pacific, Middle East & Africa, Edelman - moderated by Arun Sudhaman, The Holmes Report
1.20 pm Lunch Break
2.15 pm Keynote 6 How does the Agriculture sector tell its stories, create engagement and foster trust with stakeholders? Beth Roden, Global Communications Head - Crop Sciences, Bayer followed by a conversation with an Indian PR firm CEO
3.00 pm Keynote 7 To be announced
3.45 pm Special Address 3 A real life story Amin Sheikh, Bombay to Barcelona Cafe
4.45 pm Closing Remarks
Two-hour break
7.00 pm Awards evening reception Organised by The Promise Foundation and PR Moment India
7.15 pm Awards ceremony begins
8.45 pm Cocktails & Celebration Dinner
11.30 pm Retire

Day 3 (Sunday, September 30th)

Departures after breakfast. Option to visit Ramoji Film City or India’s first Ikea store.  

PRAXIS Registration

Real Early Bird Valid till 31st October 2017 Rs 10000
Regular Early Bird Valid till 31st December 2017 Rs 12500
New Year Special Valid till 31st March 2018 Rs 15000
Final Discounted Ticket Valid till 30th June 2018 Rs 20000
Full Price Valid till September 15th Rs 25000

These are online only prices. Invoices available from April 2nd onwards at Rs 20,000/- + 18% GST

Summit Partners