This is the first National Public Relations Weekend Conference in India.

A carefully designed event of learning and sharing that brings together professionals engaged in the business of Public Relations from diverse firms and from corporate communications departments across organisations.

This is an initiative by The PRomise Foundation – a not-for-profit that has been set up with one goal: to do PR for Public Relations.

The Venue Le Pondy is the venue for the conference. It is a premium leisure resort beautifully lounged at an estuary between Chunnambar River and the Bay of Bengal. Le Pondy celebrates Pondicherry in all its true sense - the spirit, the architecture and the revelry.	#PRAXIS2012 It means to act or to do It refers to the process of engaging It is also the acronym for Public Relations And Corporate Communications India Summit
Event Schedule
FRIDAY 02:00 pm: Summit Check-In & Refreshments 03:30 pm: Inauguration with Special Address by J. V. Vil'anilam, ((Read speech) Author of Public Relations in India and Former Vice Chancellor - Kerala University) Q & A to be moderated by Sukanti Ghosh, APCO Worldwide 04:30 pm: Special Session on Storytelling by bestselling novelists Anita Nair and Ashwin Sanghi moderated by Amrita Ganguly-Salian 05:30 pm: Keynote Address by Deirdre Breakenridge, New Jersey, USA (Author PR 2.0 and Putting the Public back into Public Relations) followed by Q&A with Anant Rangaswami 06:50 pm: Panel Discussion – Where do we lag behind in winning the elusive Cannes Lion? Prema Sagar, Genesis Burson-Marsteller Robert Holdheim, Edelman Public Relations Shwetha Shukla, P&G Deepa Dey, Airtel Arun Sudhaman - The Holmes Report (moderator) 08:15 pm: Inaugural Gala - Cocktails and conversations with a live performance by Swarathma   10:30 pm: Post dinner shuttles to partner hotels	SATURDAY 08:00 am: Breakfast at respective hotels followed by shuttles at 8.30 am to Le Pondy 09:15 am: Panel Discussion – The Barcelona Principles and their impact on evaluating campaigns Meenu Handa, Microsoft Sunayna Malik, Text 100 Jaideep Shergill, MSL India Paresh Chaudhry, Madison Public Relations Shravani Dang, Avantha Aseem Sood, Impact Research & Measurement (moderator) 10.30 am: Panel Discussion - The scope for Ethics in a cut-throat world Sabiana Anandaraj, Aircel Yusuf Hatia, Fleishman Hillard Senjam Rajsekhar, Vedanta Dhrubajyoti Gayan, Candour Garima Varma, GE Nitin Mantri, Avian Media (moderator) 11.30 am: Emerging Leaders Round Table led by Event co-chair Shane Jacob (A panel of young leaders on the power of Youth in enhancing the profession includes Vikram Kharvi, Swetank Jain,Tarunjeet Ratan, Amrita Pai and one young delegate to be chosen by the co-chairs) 12.45 pm: Lunch 01:30 pm: Presentation on content creation by The Content Company 01.45 pm: Panel Discussion - Our Time Is Now: Evolution of Public Relations in India to carve a niche of its own Madan Bahal, Adfactors Chandan Chatterjee, SIMC Madhuri Sen, Waggener Edstrom Radhika Shapoorjee, IPAN H&K Strategies Pradyuman Maheshwari, MxM India (moderator) 03.00 pm: Open House 03.15 pm: Transition (for those who want to leave to catch late evening flights to Mumbai and New Delhi from Chennai) 03.30 pm: Formal close to the summit - Relaxation and Informal Engagement continues

Platinum Partner	Gold Partners		Silver Partners
		Event Partners