The Event


This is the finest National Public Relations Weekend Summit in India.

A carefully designed event of learning and sharing that brings together professionals engaged in the business of Public Relations from diverse firms and from corporate communications departments across organisations.

This is an initiative by The PRomise Foundation - a not-for-profit that has been set up with one goal: to do PR for Public Relations.

The Venue

Radisson Blu Plaza Hotel



It means to act or to do
It refers to the process of engaging
It is also the acronym for Public Relations And Corporate Communications India Summit

PRAXIS Schedule


Day 1: September 25th(Friday)

13.30 Summit Check-In  
14.30 Welcome by co-chairs  
14.40 Opening Remarks President, PRCAI
14.45 Public Relations lessons from Mythology through a student-teacher interaction Utkarsh Patel, Mythologist in conversation with Amit Govind, Mythology Student
15.30 Special Address on Travel to Create a Larger Worldview Ansoo Gupta, COO - Pinstorm
16.00 Insights on Creating Winning Campaigns at Cannes Lions A toast by the Cannes PR Lions JURY PRESIDENT
16.15 Special address on How Digital Storytelling is Redefining Brands in an interconnected world Harjiv Singh, Co-CEO, Gutenberg Communications
16.45 Asia leaders Panel on What are firms doing to create an employee friendly work environment and manage talent ? moderated by Chandramouli Nilakantan, Blue Lotus

Lynne Anne Davis, President – Asia Pacific, Fleishman Hillard;
Jean-Michel Dumont, Chairman, Ruder Finn Asia.
Angie Schneider, President - Asia Pacific, Porter Novelli
Paul Mottram, Managing Director, Integrated Strategy – Asia Pacific, Text 100

17.30 Refreshment Break and Group Photo  

Corporate Communications Panel on What are corporations doing differently that is influencing the Future of Public Relations moderated by Aparna Jain, Zebraa Works

Melissa Arulappan, Senior Director - Corporate Communications, Quintiles
Barsha Panda, Head - Corporate Communications, India & South East Asia, Yahoo
Kamlesh Sharma, Director - Public Affairs & Communication, Coca-Cola India & South West Asia

18.30 Keynote 1: Creating Powerful Communications in Business Andre Manning,Global Head - Public Relations and Public Affairs, Booking Dot Com, The Netherlands chaired by Archana Jain, PR Pundit
19.15 Keynote 2: Unleashing the Power of Social PR (How the Convergence of Content, Conversation, Creativity and Community Moves PR Pros from the Break room to the Boardroom) Shonali Burke, President & CEO - Shonali Burke Consulting, Inc., Washington DC chaired by Ameer Ismail, Linopinion Golin
20.00 Felicitations  
20.30 Cocktails and Dinner  
20.45 Sivamani live in concert  
22.30 Close of first day  

Day 2: September 26th(Saturday)

07.00 Rise/ Check Out  
07.45 Breakfast at respective Hotels  
08.15 Transportation to main venue  
08.45 Jackpot/ Day 2 Welcome  
09.00 Special Address on Creativity Kiran Khalap, Co-founder, chlorophyll brand consultancy
09.45 Panel on What is the relevance of independent firms?moderated by Srikanth Srinivas, Adfactors PR

Rishi Seth, Six Degrees,
Papri Dev, ZENO GROUP,
Gopinath G, Aim High Consulting

10.20 Refreshment break  
10.40 Young Leaders Panel moderated by Vikram Sampath on What are professionals doing to differentiate in the new age of Doing Business?

Kunal Sinha, Value 360.
Stuti Jalan, Crosshairs Communications
Thomas Cherian, Cisco India
Sarah Gideon, Infosys
Mrunmaiy Abroal, Opera Software

11.15 Special Addresson How analytics and data will shape the future of PR Mike Ziviani, Founder & CEO, Precise Value, Australia  representing AMEC
11.45 Insights on DISRUPTION Jean-Michel Dumont, Chairman, Ruder Finn Asia

Panel on How are companies creating more value along with their PR consultancy partners? – moderated by Amit Misra, MSLGROUP India

Kanchana T.K, Director – Corporate Affairs, Policy, Philanthropy, Bristol Myers Squibb
Rashmi Naik, DirectorMarketing and Communications, Omdiyar Network
Anand Subramanian, Senior Director - Marketing Communications, Ola

12.40 Keynote 3: How the Powerful Create compelling Communications? Rajdeep Sardesai, Journalist and Author chaired by Dilip Cherian, Perfect Relations
13.25 Closing Remarks & Vote of Thanks  
13.40 Lunch followed by city tour of Mysore (optional, on your own) or departure  

PRAXIS Registration


Registration for #PRAXIS2015 has closed since the summit has reached full capacity of 350 persons.


Event Partners