The Summit


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two day summit over 500 professionals travel mainly from the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.

PRAXIS Schedule


Day 1 (Friday, September 28th)

12.30 pm Lunch  
1.30 pm Summit check-in  
2.00 pm Welcome Remarks  
2.15 pm Special Address 1 Why Diversity and Inclusion is Central to Effective Storytelling : Angela Chitkara, PR Track Director, City College of New York
3.00 pm Inaugural Keynote Storytelling in the Age of Digital: Sree Sreenivasan, Digital & Social Media Strategist & Consultant from New York City followed by a conversation with Resham Chhabra, Head - Communications, NestAway Technologies
4.00 pm Keynote 2 Stories of Sustainability Nazeeb Arif, Executive Vice President, ITC Limited followed by a conversation with Minal D’Rozario, Co-founder and Director, Ideosphere Consulting
4.45 pm Tea Break and Group Photograph
5.45 pm Keynote 3 How Culture Impacts Storytelling: Roland Buerk, Senior Director & Head of Communications, Africa, Middle East and India, Nissan Motor Corporation followed by a conversation with Archana Muthappa, Head - Corporate Communications and CSR, Bangalore International Airport
6.30 pm Keynote 4 Reinventing Storytelling in a Dynamic World: Stella Low, SVP, Global Communications, Dell followed by a conversation with Arun Sudhaman, CEO/Editor-in-Chief at The Holmes Report
7.15 pm Felicitations
7.30 pm Super Night Including a Power Talk by MC Mary Kom followed by a conversation with Aashish Mehrotra - Chief Video Officer, MSL India
8.30 pm Cocktails and Dinner
9.00 pm Live Concert by Maati Baani
10:45 pm End of Day 1

Day 2 (Saturday, September 29th)

7.30 am Breakfast in respective hotels (until 8.45 am)
9.15 am Lucky Draw
9.30 am Special Address 2 Quantifying the contribution of Storytelling to the Bottomline Sam Ruchlewicz, VP, Digital Strategy & Data Analytics - Warschawski
10.00 am Keynote 5 Research is at the core of Powerful Storytelling Tina McCorkindale, President, Institute for Public Relations followed by a conversation with Rohan Vyavaharkar, Director, Marketing and Communications, Omidyar Network
10.45 am Keynote 6 Storytelling in the World of Travel and Tourism: Peter Brun, Chief Communications Officer, VFS Global followed by a conversation with Rashmi Soni, VP & Head - Corporate Communications, Vistara TATA SIA Airlines
11.30 am Tea Break
11.55 am Special Address 3 Building Brands and Storytelling: Understanding the Power of TV from BARC Data : Partho Dasgupta, CEO, BARC India
12:25 pm Panel 1 State of the Business in Asia - A Panel Discussion with
Matt Stafford, President, Asia-Pacific, Burson Cohn&Wolfe,
Esty Pujadas, Partner/President, - Ketchum APAC, MEA and LATAM and
Rupen Desai, Vice Chairman, Asia-Pacific, Middle East & Africa - Edelman,
moderated by Arun Sudhaman, The Holmes Report
1.05 pm Lunch
1.55 pm Panel 2 How Storytellers are Navigating the Landscape in the Age of Fake News with,
Deepa Sridhar, Turner International, India
Neha Mehrotra, Avian WE
Pranav Kumar, Allison+Partners
Alex Malouf, Procter & Gamble moderated by
Sarab Kochhar, Institute for Public Relations
2.35 pm Panel 3 Technology as an Enabler for Effective Storytelling, with
Neelima Khanna, CARMA International, India
Mukund Mudras, Heckyl Technologies
Sharat Jain, Impact Research & Measurement
Abe Smith, Cision
Christo van Wyk, Meltwater, moderated by
Sunita Venugopal, Walmart Labs India
3.15 pm Keynote 7 Stories from Yesteryears of Indian Public Relations: Roger Pereira, Advertising and Public Relations Legend followed by a conversation with Arwa Husain, Director, Adfactors PR
4:00 pm Special Session To be announced
4:45 pm Closing Remarks
5:10 pm 100-minute break and Hyderabad Masterclasses (By invitation) Supercharge your Personal Brand Online - Karthik Srinivasan
Learning from Brand Storytelling in the 80s - Mohan Kumta
Getting Brands their due in News Coverage - Ashutosh Sinha
7.00 pm Awards evening reception Organised by The Promise Foundation and PR Moment India
7.15 pm Awards ceremony begins
8.45 pm Cocktails & Celebration Dinner
11.30 pm Retire

Day 3 (Sunday, September 30th)

7:00 am Morning Run
8:00 am Breakfast
9:00 am Departures - Option to visit Ramoji Film City or India’s first Ikea store

PRAXIS Registration

Real Early Bird Valid till 31st October 2017 Rs 10000
Regular Early Bird Valid till 31st December 2017 Rs 12500
New Year Special Valid till 31st March 2018 Rs 15000
Final Discounted Ticket Valid till 30th June 2018 Rs 20000
Special Price Valid till August 15th Rs 25000
Full Price Valid till September 20th Rs 30000

Summit Partners