The Event


This is the finest National Public Relations Weekend Summit in India.

A carefully designed event of learning and sharing that brings together professionals engaged in the business of Public Relations from diverse firms and from corporate communications departments across organisations.

This is an initiative by The PRomise Foundation - a not-for-profit that has been set up with one goal: to do PR for Public Relations.

The Venue

Aamby Valley


It means to act or to do
It refers to the process of engaging
It is also the acronym for Public Relations And Corporate Communications India Summit

PRAXIS Schedule


Day 1: Friday, September 23

12.30 pm Venue check in and Lunch  
1.30 pm Summit check In  
2.15 pm Welcome Remarks  
2.45 pm Keynote 1 Kathy Bloomgarden (Global CEO – Ruder Finn) on The Digital Era and The Promise of Disruption: Communications Role in Getting it Right followed by a conversation with Abhishek Mahapatra (Uber India)
3.25 pm Power Panel 1 Devashish Dasgupta (SAB Miller), Ophira Bhatia, (Mondelez), Gayatri Rath, (Microsoft), Pradeep Wadhwa, (PepsiCo) in conversation with Vivek Rana (CEO – The PRactice) on The Evolution of the Chief Reputation Officer
4.15 pm Power Panel 2 Kathy Bloomgarden (Global CEO – Ruder Finn), Aedhmar Hynes (Global CEO – Text 100), Pascal Beucler (Global CSO – MSLGROUP), Alan Vandermolen (International President – WE Communications), Jon Higgins (International President - Ketchum) in conversation with Siddhartha Dubey (Founder, KSK Communications) on A Global Viewpoint on Reputation Management
5.00 pm Tea Break and Group photograph
5.30 pm Special Session 1 State of the PR Business in India: An executive summary by PRCAI (15 minutes)
6.00 pm Special Address 1 on Media in India Alok Sanwal (COO and Editor – Dainik Jagran, iNext) on The transformation of print media and Readers of Middle India - Implications for Corporates followed by a conversation withAmit Narayan (Edelman)
6.40 pm Keynote 2 Pascal Beucler (Global CSO – MSLGROUP) on The Role of Millennials and their Impact on Brand Reputation followed by a conversation with Shreya Krishnan (First Advantage)
7.20 pm Walk to the Fountain (Optional)
8.15 pm Cocktails and Dinner
9.15 pm Live Concert followed by DJ music: The Indian Jam Project
10.45 pm End of Day 1

Day 2: Saturday September 24

7.30 am Breakfast (until 9 am)
9.15 am Lucky Draw
9.30 am Keynote 3 Aedhmar Hynes (Global CEO – Text 100) on The Power of Creativity in Building Corporate Reputation followed by a conversation with Devdarshan Chakrabortyy (Strong Kofee)
10.15 am Special Address 2 on Academics Gregor Halff (Chair - Global Alliance & Deputy Dean – Singapore Management University) What are PR Academics Good for, Anyway?
10.45 am Special Address 3 on Research Sarab Kochhar (Director, Research - Institute of Public Relations) on The Importance of Research in Building Reputation
11.15 am Special Session 2 Pecha Kucha with Sachin Bhandary (Eccentrips)
11.20 am Tea Break
11.50 am Keynote 4 Jon Higgins (International President - Ketchum) on The Role of Reputation Management in the age of Artificial Intelligence and Virtual Reality in conversation withMinari Shah (Amazon India)
12.30 pm Special Address 4 on Communications Leadership Roger Bolton (President - Arthur W Page Society) on The New CCO – Transforming Reputation of an Enterprise in a Changing World
1.00 pm Special Session 3 Felicitations
1.10 pm Lunch Break
1.45 pm Special Session 4 (An hour-long workshop by invitation from 1.45 to 2.45 on Using Google tools to enhance the story telling narrative in Building Reputation)
2.00 pm Power Panel 3 Charu Raizada (PR Pundit), Bhavana Singh (Genesis BM), Girish Balachandran (Avian Media), Manisha Chaudhary (Value 360) in conversation with Roger Darashah (Adfactors) – Content as a Catalyst in Powering Reputation for Emerging Companies
2.45 pm Power Panel 4 Anand Subramanian (Ola Cabs), Anuj Srivastava (Jungle Ventures), Saumil Majmudar (SportzVillage) and Poonam Thakur (Oyo Rooms), Anindita Guha (Gupshup) in conversation with Ravi Shankar (CEO – Aim High Consulting) How Startups Build and Protect Reputation
3.30 pm Keynote 5 Alan Vandermolen (International President – WE Communications) Reputation in a real-time World (How technology is enabling brands and brand audiences to build mutually-beneficial and real time brand epics -- in a hyper personal and hyper local way) followed by a conversation with Paroma Roy Chowdhury (Soft Bank International)
4.20 pm PRAXIS closure: Awards to follow
4.40 pm Tea Break and Free time: 80 minutes
6.00 pm Awards evening reception: Organised by PR Moment and Event Capital supported by SCoRe
6.15 pm A special session  
7.15 pm Awards night begins  
9.15 pm Cocktails, Dinner and Live Concert by Voctronica followed by DJ music
Day 3, Sunday, September 25
Departure any time after leisurely breakfast and check out no later than 9.30 am

PRAXIS Registration


Registration opens on February 1st

PRAXIS registration includes summit access - lunch and dinner on 23rd + lunch and awards Gala on 24th Rs 20,000
Awards Gala only includes access to Aamby Valley after 530 pm + awards Gala on 24th Rs 12,000

Summit Partners