The Summit


PRAXIS is an acronym for the Public Relations And Corporate Communications India Summit. It is the world's largest festival of Reputation Management professionals (also know as Public Relations practitioners). The summit was born in November 2012 and travels to different cities annually. The organisers who comprise a dozen volunteers from different organisations do not repeat venues, speakers, bands and the menu.

The purpose of PRAXIS is to offer the fraternity a platform to gather, to learn, to share and to engage. In Latin, PRAXIS means 'to act' or 'to do'. During the two day summit over 500 professionals travel mainly from the three major metros to listen to speakers from India and overseas who share insights on a theme. A live music performance on the first night and the Fulcrum Awards, post PRAXIS on the second night make the experience lively.

The summit is supported by the leading PR firms based in India and is affordable to those who plan well in advance to attend. Participants include senior communications directors, CEOs of PR firms, middle management - both from consulting firms and in-house as well as representatives from support companies. The conference ensures that the audience stays in one or two official hotels which ensures bonding and time to connect. Reputation Today magazine was born at PRAXIS.

The Venue


PRAXIS Schedule


Day 1 (Friday, September 15th)

12.30 pm Venue check in and Lunch over Conversations  
1.30 pm Summit check In  
1.45 pm Welcome Remarks  
2.15 pm Special Session 1 Inaugural Session by Dr. Pragnya Ram
Group President: Communications and CSR, Aditya Birla Group on Role of Communications in Building Communities followed by a conversation with Meena Vaidyanathan - niiti Consulting
2.45 pm Keynote 1 John Saunders (Global CEO – FleishmanHillard) on Staying True to the Calling of Communications followed by a conversation with Ipshita Sen - Adfactors
3.35 pm Keynote 2 Rob Flaherty - Global CEO, Ketchum on What it takes to be a Fearless and Fast Communicator followed by a conversation with Tara Rogers Ellis – Mojo PR
4.25 pm Power Panel 1 Independent, Indian and Impactful: What sets them apart
(PK Khurana - Quik Relations, Xavier Prabhu - PR Hub, Pooja Pathak - Media Mantra, Ruby Sinha - Kommune, Moderated by Girish Huria – eBay India
5.10 pm Special Session 2 Partner address from Times Internet
5.25 pm Tea Break and Group Photograph
5.55 pm Power Panel 2 Using the Power of Communications to take Healthcare Closer to Patients
(Ambereen Shah – Edelman India Bhavna Singh - OPPI, Aparna Thomas - Sanofi, Moderated by Aman Gupta - SPAG Asia)
6.45 pm Special Session 3 An address by Abhijit Bhaduri – Author and Transformation Coach on The Digital Tsunami
7.25 pm Keynote 2 Gabriela Lungu - Founder, WINGS Creative Leadership Lab Creating a Culture of Creativity in Public Relations followed by a conversation with Aniruddha Bhagwat - Ideosphere
8.15 pm Special Session 4 Felicitations – Scholarship, ABC and YPC Prizes and Cannes Lion Winner Celebration
8.30 pm Cocktails and Dinner over Conversations
9.15 pm Live Concert by The Raghu Dixit Project
10.45 pm End of Day 1

Day 2 (Saturday, September 16th)

7.30 am Breakfast over Conversations (in respective hotels, until 9 am)
9.15 am Lucky Draw
9.30 am Special Session 5: Challenges to the PR Profession by José Manuel Velasco Guardado – Chair, Global Alliance followed by a conversation with Radha Roy, Country Head – India, Ruder Finn
10.10 am Power Panel 3 Corporate Communicators Leaders on The Evolution of Corporate Communications - Shaily Vaswani – VFS Global, Debasis Ray – Tata Trusts, Nitin Thakur – Max India, Poonam Kaul – PepsiCo India, Sonia Huria – Viacom 18, Moderated by Arun Sudhaman - The Holmes Report
11.00 am Tea Break
11.30 am Power Panel 4 A debate between Young Leaders on In-House versus Consultancy - Exploring the pros and cons of each path
Madhurjya Kotoky - Autodesk & Sheetal Singh - Micromax vs Manas Mrinal, Skateboard Media & Deepa Jayaram - H+K Strategies, Moderated by Sharif Rangnekar
12.15 pm Keynote 4 Fred Cook - Global CEO, Golin on Being Relevance Obsessed and Relevance Equipped Communicators followed by a conversation with Aakriti Bhargava - Boring Brands
1.00 pm Lunch Break
1.45 pm PRCAI presentation
2.00 pm Keynote Address 5 Jennifer Granston Foster - Global COO, WE Communications on Communicating for Brands in Motion followed by a conversation with Gaurav Bhaskar - Google
2.50 pm Power Panel 5 Will Asia lead the way in the next wave of Creative Communications?
(Margaret Key - Burson Marsteller and Darren Burns Weber Shandwick, Moderated by Arun Sudhaman - The Holmes Report)
3.40 pm Keynote 6 Guillaume Herbette - Global CEO, MSLGROUP on Augmented Influence: How a second technology revolution is changing the PR business once again followed by a conversation with Nandini Chatterjee - PWC
4.30 pm Special Session 6 The Master Keynote by Padmashri Arunachalam Muruganathanam
5.15 pm Power Panel 6 Core Team on Stage, Vote of Thanks
5.45 pm Tea Break and Free Time for Conversations: 1 hour 15 minutes and Awards to follow
7.00 pm Awards evening reception Organised by The Promise Foundation and PR Moment India
7.15 pm Awards ceremony begins Welcome Speech, Jury Chair Speech, Awards, Gratitude Speech
8.45 pm Cocktails, Conversations, Celebration Dinner and Dancing to the tunes of DJ Angel  

Day 3 (Sunday, September 17th)

6.30 am Morning Jog (optional) led by Anup Sharma around Kukas  
7.30 am Breakfast at respective hotels  
10.00 am Check out with time for sight-seeing, conversations and relaxing  

PRAXIS Registration


Registration opens on October 1st, 2016

PRAXIS registration Registration (includes summit access and four major meals). Accommodation to be arranged by delegates. We have a few room inclusive packages. Rs 20,000 (full registration)

Early Bird pricing as follows

October Rs 6000
November Rs 7000
December Rs 8000
January Rs 9000
February Rs 10000
March Rs 11000
April to June Rs 12000
July Rs 15000
August Rs 18000

Summit Partners