This is the finest National Public Relations Weekend Summit in India.

A carefully designed event of learning and sharing that brings together professionals engaged in the business of Public Relations from diverse firms and from corporate communications departments across organisations.

This is an initiative by The PRomise Foundation – a not-for-profit that has been set up with one goal: to do PR for Public Relations.

The Venue Lavasa is Free India's Largest Hill City. Located in the western region of India in the picturesque landscape of the Sahayadri Mountains, the city is  a three hour drive from Mumbai and an hour’s drive from Pune.	#PRAXIS2013 It means to act or to do It refers to the process of engaging It is also the acronym for Public Relations And Corporate Communications India Summit
Event Schedule
Day 1 (September 27, 2013) TIME SESSION DETAILS SPEAKER(S) 2:00 pm Check in 3:00 pm Inaugural 3:15 pm Keynote 1 moderated by Nikhil Khanna, Avian Media Peter Chadlington, CEO – Huntsworth Group & Working Peer, House of Lords 4:15 pm Panel 1 on Journalism moderated by Nandita Lakshmanan - The PRactice R Sukumar, Editor – Mint Indrajit Gupta, Founding Editor – Forbes India Sachin Kalbag, Executive Editor – Mid Day Shaili Chopra, Business Editor – Tehelka 5:30 pm Break 6:00 pm The small BIG talks by the Regional leaders in the house BIG Data in Public Relations – Glenn Osaki, MSL Group BIG Changes in Communications – Sconaid McGeachin, H+K Strategies BIG Ideas that lead to Creativity and Storytelling – Anne Costello, Text 100 7:00 pm Felicitating winners of the PRomise Scholarship and the ABC Award for the young professional 7:30 pm Cocktails 8:00 pm The Ambili Menon concert 8:30 pm Dinner Day 2 (September 28, 2013) TIME SESSION DETAILS SPEAKER(S) 8.15 am Breakfast round-table (by invitation) on Public Relations curriculum in Academia 9:15 am Panel 2 on Asia moderated by Shivnath Thukral, Group President - Corporate Branding & Strategic Initiatives at Essar  Glenn Osaki, President - Asia, MSL GROUP Anne Costello, Regional Director - Asia Pacific, Text 100 Sconaid McGeachin, President & CEO (India, Middle East, Africa & Turkey) - Hill+Knowlton Strategies 10:30 am Panel 3 on Marketing moderated by Max Hegerman, Managing Director, Edelman Digital – India Ajay Kakar, CMO (financial services) – Aditya Birla Group Suvodeep Das, Marketing Director – Reliance Brands Ashok Lalla, Global Head, Digital Marketing – Infosys 11:30 am Keynote 2 moderated by Anant Rangaswami , Senior Editor – Firstpost.Com & Editor – Storyboard on CNBC Mukund Rajan, Brand Custodian; Chairman, Tata Council for Community Initiatives; Chief Ethics Officer; Group Spokesperson - Tata Sons 12:30 pm Lunch 1:30 pm Public Affairs Master Class Ashwani Singla, PSB Varsha Chainani, Abbott 1:30 pm Employee Engagement Master Class Aniisu Verghese,Tesco HSC Ranjana Sabu, ABB 1:30 pm Measurement Master Class David Rockland, Partner/CEO – Ketchum Change & Global Research and Chairman - AMEC 3:30 pm Panel 4 on Corporate Communications moderated by Nikhil Dey, Genesis BM Roma Balwani, Mahindra Chhavi Leekha, Spice Global Seema Ahuja, Biocon Sujit Patil, Godrej 4:30 pm Break 5.00 pm Special Address David Rockland, Partner/CEO – Ketchum Change & Global Research and Chairman – AMEC 5:30 pm Panel 5 on the Future of Public Relations moderated by Ben Smith, MD – PRMoment.Com & PRMoment.In Atul Takle, Adfactors Rishi Seth, Six Degrees Dilip Yadav, Weber Shandwick Sonali Madbhavi, Gutenberg Communications 6:30 pm Sponsored Feature 7.00 pm Valedictory 7.30 pm Cocktails 8:00 pm Music by BayBeat Collective 8:30 pm Dinner

Day 3 (September 29, 2013)

Wake up on Sunday morning and breathe some fresh air, revel in the lush greenery, enjoy the activities Lavasa has to offer including nature trail, water sports among others. There is a possibility of a cricket match on the hills. We recommend booking flights from Pune after 4.00 pm so you can make the most of the Sunday morning.

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Payments made are non-refundable.

Registration fee is Rs 10,000/- and includes summit access including two gala evenings, summit kit, dinner and drinks on Friday and Saturday, lunch on Saturday.

Those staying at Hotel Mercure get free wi-fi in the room and breakfast on Saturday and Sunday morning. Breakfast is part of packages at most hotels in Lavasa.

Since Hotel Mercure is sold out we recommend that you book at : Fortune Dasave, Ekaant  and Watershaw