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Public Relations and Corporate Communications India Summit

The Event

This is the finest National Public Relations Weekend Summit in India.

A carefully designed event of learning and sharing that brings together professionals engaged in the business of Public Relations from diverse firms and from corporate communications departments across organisations.

This is an initiative by The PRomise Foundation – a not-for-profit that has been set up with one goal: to do PR for Public Relations.


The Venue

Lavasa is Free India's Largest Hill City. Located in the western region of India in the picturesque landscape of the Sahayadri Mountains, the city is  a three hour drive from Mumbai and an hour’s drive from Pune.


It means to act or to do
It refers to the process of engaging
It is also the acronym for Public Relations And Corporate Communications India Summit

Event Schedule


Day 1 (September 27, 2013)

timeTIME session detailSESSION DETAILS session detailSPEAKER(S)
2:00 pm Check in
3:00 pm Inaugural
3:15 pm Keynote 1 moderated by Nikhil Khanna, Avian Media Peter Chadlington, CEO – Huntsworth Group & Working Peer, House of Lords
4:15 pm Panel 1 on Journalism moderated by Nandita Lakshmanan - The PRactice R Sukumar, Editor – Mint
Indrajit Gupta, Founding Editor – Forbes India
Sachin Kalbag, Executive Editor – Mid Day
Shaili Chopra, Business Editor – Tehelka
5:30 pm Break
6:00 pm The small BIG talks by the Regional leaders in the house BIG Data in Public Relations – Glenn Osaki, MSL Group
BIG Changes in Communications – Sconaid McGeachin, H+K Strategies
BIG Ideas that lead to Creativity and Storytelling – Anne Costello, Text 100
7:00 pm Felicitating winners of the PRomise Scholarship and the ABC Award for the young professional
7:30 pm Cocktails
8:00 pm The Ambili Menon concert
8:30 pm Dinner

Day 2 (September 28, 2013)

timeTIME session detailSESSION DETAILS session detailSPEAKER(S)
8.15 am Breakfast round-table (by invitation) on Public Relations curriculum in Academia
9:15 am Panel 2 on Asia moderated by Shivnath Thukral, Group President - Corporate Branding & Strategic Initiatives at Essar  Glenn Osaki, President - Asia, MSL GROUP
Anne Costello, Regional Director - Asia Pacific, Text 100
Sconaid McGeachin, President & CEO (India, Middle East, Africa & Turkey) - Hill+Knowlton Strategies
10:30 am

Panel 3 on Marketing moderated by Max Hegerman, Managing Director, Edelman Digital – India

Ajay Kakar, CMO (financial services) – Aditya Birla Group
Suvodeep Das, Marketing Director – Reliance Brands
Ashok Lalla, Global Head, Digital Marketing – Infosys
11:30 am

Keynote 2 moderated by Anant Rangaswami , Senior Editor – Firstpost.Com & Editor – Storyboard on CNBC

Mukund Rajan, Brand Custodian; Chairman, Tata Council for Community Initiatives; Chief Ethics Officer; Group Spokesperson - Tata Sons

12:30 pm Lunch
1:30 pm Public Affairs Master Class Ashwani Singla, PSB
Varsha Chainani, Abbott
1:30 pm Employee Engagement Master Class Aniisu Verghese,Tesco HSC
Ranjana Sabu, ABB
1:30 pm Measurement Master Class David Rockland, Partner/CEO – Ketchum Change & Global Research and Chairman - AMEC
3:30 pm Panel 4 on Corporate Communications moderated by Nikhil Dey, Genesis BM
Roma Balwani, Mahindra
Chhavi Leekha, Spice Global
Seema Ahuja, Biocon
Sujit Patil, Godrej
4:30 pm Break
5.00 pm Special Address David Rockland, Partner/CEO – Ketchum Change & Global Research and Chairman – AMEC
5:30 pm Panel 5 on the Future of Public Relations moderated by Ben Smith, MD – PRMoment.Com & PRMoment.In Atul Takle, Adfactors
Rishi Seth, Six Degrees
Dilip Yadav, Weber Shandwick
Sonali Madbhavi, Gutenberg Communications
6:30 pm Sponsored Feature
7.00 pm Valedictory
7.30 pm Cocktails
8:00 pm Music by BayBeat Collective
8:30 pm Dinner

Day 3 (September 29, 2013)

Wake up on Sunday morning and breathe some fresh air, revel in the lush greenery, enjoy the activities Lavasa has to offer including nature trail, water sports among others. There is a possibility of a cricket match on the hills. We recommend booking flights from Pune after 4.00 pm so you can make the most of the Sunday morning.

Event Partners

Platinum Sponsor
Gold Sponsors
Silver Sponsors
Carma Eikon Text100
Impact Avian Simulation Impact
practice Avian  


Media Partners

mxm india logo theholmesrepor Avignyata Avignyata


Global Partners

amec global alliance    

Brand Partners

Sab Millar India Amazon India    


Participation Fees

Payments made are non-refundable.

Registration fee is Rs 10,000/- and includes summit access including two gala evenings, summit kit, dinner and drinks on Friday and Saturday, lunch on Saturday.

Those staying at Hotel Mercure get free wi-fi in the room and breakfast on Saturday and Sunday morning. Breakfast is part of packages at most hotels in Lavasa.

Since Hotel Mercure is sold out we recommend that you book at : Fortune DasaveEkaant  and Watershaw

Register Now

Registrations for the 2013 summit open in March. Contact for sponsorship queries. For more details about the organisers visit


Core Team – Mariam Joseph, Divya Singh, Bhuvaneshwari Joshi, Preeti Kumar, Ajit Pai,
Aakruti Kaushik, Sreya Rakshit, Ambuj Dixit, Vikram Kharvi, Tinu Cherian
Summit Co-Chairs – Liza Saha and Umesh Nair.
Founders – Shane Jacob and Amith Prabhu.